Monday, February 4, 2008

Press Release

Local Lawn Greeting Company joins International Non-Profit Trade Association

Muskego, WI – February 4, 2008 – Sheri Haupenthal, owner of Special-Delivery 4 U LLC in Muskego, WI is proud to announce its membership in the newly formed International Lawn Greetings Association, Inc - the only trade association for the Lawn Greetings Industry.

Special-Delivery 4 U LLC has been in business since January 2005. Haupenthal and her husband Tom purchased the business from the original owners on May 1st 2007. Since that time they have revamped the website, introduced new signs, expanded the delivery area and have become the only lawn greeting company in the Milwaukee area to offer Lawn Letters.

Beginning as an online forum group, founded by Scottie Claiborne (owner of Flamingoed.com, a lawn greeting directory), several industry business owners congregated to "talk shop" about their experiences with owning such a business. They often discussed topics such as general small / home business concepts, where to purchase materials, how to construct their inventory, customer relations, marketing for the industry, and personal chit-chat.

“This formation illustrates that the Lawn Greetings Industry has turned more from being a hobby to that of a recognizable and profitable industry and needs to standardize.” Mike Smeck comments, who co-owns Yard Card Surprise based out of Lorain County, Ohio, and who is the Vice President of the ILGA.

The mission of the association is to support the development of the commercial lawn greetings industry through a variety of means, including market development, voluntary adherence to a Code of Ethics, research, and to promote awareness of and build community with the lawn greetings industry worldwide through a network of reputable lawn greetings companies.

“We are proud to have Special-Delivery 4 U join our membership. We look forward to helping them grow their business by making many resources available to them,” ILGA President Michelle Reed states, adding “in turn, helping them provide better service to their customers.”

Currently, the ILGA has reached its goal by being the leading resource of the lawn greetings industry and consists of over 1000 subscribed members from across the US, Canada, Mexico, the UK, Australia, England, and New Zealand. Many “newbies” state that the business owner’s forum is a wonderful resource and that the individual posts have helped them start their own lawn greetings business. Members of the business owner’s forum have been known to start many industry trends, and the talent among the group is often shared with one another in many forms.

For more information on Special-Delivery 4 U LLC, visit their website at
www.Special-Delivery4U.com or call them at 414-651-0366. To learn more about the
International Lawn Greetings Association, Inc., visit their website at www.Lawn-Greetings.org.

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