We have all heard on the news how bad the economy is and maybe even some of you have been affected by it but there are some industries that are still enjoying growth. One of those is the Lawn Greeting industry. The Lawn Greetings industry is defined as small businesses which help their customers celebrate various occasions and events by renting displays that are set up in a recipient’s yard. The displays vary greatly from giant wooden character signs and small "critter" signs, as they are referred to in the industry, to a wide array of elements for decorating a front yard such as 3D plastic or 2D wood and coroplast characters/shapes that include from the most popular, plastic pink flamingos, to the more obscure, plastic cows or over the hill themes, to the more traditional, stork signs for announcing births.
A recent discussion on the Lawn Greeting Association forums shows that the industry is still growing despite the economic downturn. Seven of the eight companies that commented on the discussion said that they were pleased with the number of deliveries they were doing. Tom of Special-Delivery 4 U in Muskego, Wisconsin mentioned seeing a 25% growth in sales for May compared to May 2008 with an additional 20% in June 2009. Janice of Front Yard Friends in Chesapeake, Virgina said "We had 30 yards in one night plus all of the pick ups from the night before ( 22). I honestly don't remember doing that many before but maybe we did." Cindi from Coastal Yard Cards in Sussex County, Delaware reports a 50% increase in sales for the month of June 2009 compared to last year at the same time. She thinks a new improved website helped with sales traffic. "A good web presence and search engine results are a key factor to getting your business out to the public". Cindi also says that while it is difficult in her area to spread the word about Lawn Greetings due to being the only business of it's kind in more than half of the state, she thinks once people actually see what Coastal Yard Cards offers, they absolutely love it and want to order a rental for their next occasion !
Not only is the industry seeing record sales, there are new companies starting up. Cheryl of Monkey In My Pocket Designs Yard Celebrations in Dutchess County, New York said "I have only been open for about a month so I don't have any of last year's figures to compare but I rented out 26 displays for May and I already have 32 orders for the month of June."
Even companies that specialize in birth announcements are doing well according to Amy of Special Deliveries in Pleasanton, California. She says "I am busier than I have ever been before. I don't have numbers, but for the last couple of months I have been doing 2-3 rentals a week (all mine are 1 week rentals)."
There are a little more than 840,000 people celebrating a birthday everyday of the year in the United States. In addition to that there are anniversaries, engagements, weddings, births & graduations throughout the year. Each one of those special occasions is a chance for a Lawn Greeting company to rent a display. It's really no wonder why the Lawn Greeting industry is still going strong and even growing in these tough economic times.
Showing posts with label lawn greeting. Show all posts
Showing posts with label lawn greeting. Show all posts
Tuesday, July 21, 2009
Monday, June 29, 2009
May set a record
Special-Delivery 4 U LLC sets a new company record for set ups. The previous record was set in May 2008 with 27. May 2009 saw a 25% increase in set ups to 36. June has already blown past May but the final numbers will not be in until later this week. Watch here for the news.
Monday, March 31, 2008
April Fool's kicks off Lawn Greetings Month
Fremont, OH, April 1, 2008- President/Executor Michelle Reed of the Lawn Greetings Association, Inc. (LGA) announced today a declaration that April be considered as "Lawn Greetings Month". The purpose of Lawn Greetings Month is not only to promote awareness of the industry to the general public, but to help bring smiles to those who are celebrating a special occasion or event.
The lawn greetings industry can be defined as small local businesses which help their customers celebrate various special occasions and events by renting displays that are set up in a recipient's yard. The displays vary greatly from giant wooden character signs and small "critter" signs, as they are referred to in the industry, to a wide array of elements for decorating a front yard such as 3 dimensional plastic or 2 dimensional characters and shapes.
Every business is independently owned and operated, unless a company is part of a franchise or dealership. Therefore, terms, prices and inventory vary greatly. However, they all have one common goal in their businesses, to create pleasant surprises by decorating lawns with out-of-the-ordinary items for everyone to enjoy. These items could include anything from a yard full of plastic pink flamingos, smiley faces, cows, ducks, to buzzards, or even hearts, stars or other funny characters.
Reed states that she and members of the industry are very excited to declare their first holiday. "This is a stepping stone in gaining national exposure and awareness of the industry. We all love to help people celebrate the special moments in their life, and a lawn greetings display is a unique and fun way to do it." As a part of this celebration, lawn greetings companies across the nation will be putting out displays in honor of this milestone event, most are guaranteed to make you smile.
Association members are also planning on celebrating another important event based on the creator of the original Plastic Pink Flamingo, Mr. Don Featherstone. In the birthplace and hometown of Featherstone, (Leominster, MA) Mayor Dean Mazzarella declared June 23 as Pink Flamingo Day. On this day, lawn greetings company owners across the country plan on setting out pink flamingo displays in honor of the pink lawn ornament.
"I just love the idea that all across the states, people will randomly see yards full of pink flamingos, all in tribute to Don Featherstone. It will be a hoot!" Reed states.
The LGA is the leading authority and only non-profit trade association of the lawn greetings industry which consists of members from across the US, Canada, Mexico, Australia, England, and New Zealand. For more information, visit the Lawn Greetings Association, Inc. on the web at http://www.Lawn-Greetings.org or to find your local Lawn Greetings Company visit The Flamingoed Lawn Greetings Directory at http://www.flamingoed.com/
The lawn greetings industry can be defined as small local businesses which help their customers celebrate various special occasions and events by renting displays that are set up in a recipient's yard. The displays vary greatly from giant wooden character signs and small "critter" signs, as they are referred to in the industry, to a wide array of elements for decorating a front yard such as 3 dimensional plastic or 2 dimensional characters and shapes.
Every business is independently owned and operated, unless a company is part of a franchise or dealership. Therefore, terms, prices and inventory vary greatly. However, they all have one common goal in their businesses, to create pleasant surprises by decorating lawns with out-of-the-ordinary items for everyone to enjoy. These items could include anything from a yard full of plastic pink flamingos, smiley faces, cows, ducks, to buzzards, or even hearts, stars or other funny characters.
Reed states that she and members of the industry are very excited to declare their first holiday. "This is a stepping stone in gaining national exposure and awareness of the industry. We all love to help people celebrate the special moments in their life, and a lawn greetings display is a unique and fun way to do it." As a part of this celebration, lawn greetings companies across the nation will be putting out displays in honor of this milestone event, most are guaranteed to make you smile.
Association members are also planning on celebrating another important event based on the creator of the original Plastic Pink Flamingo, Mr. Don Featherstone. In the birthplace and hometown of Featherstone, (Leominster, MA) Mayor Dean Mazzarella declared June 23 as Pink Flamingo Day. On this day, lawn greetings company owners across the country plan on setting out pink flamingo displays in honor of the pink lawn ornament.
"I just love the idea that all across the states, people will randomly see yards full of pink flamingos, all in tribute to Don Featherstone. It will be a hoot!" Reed states.
The LGA is the leading authority and only non-profit trade association of the lawn greetings industry which consists of members from across the US, Canada, Mexico, Australia, England, and New Zealand. For more information, visit the Lawn Greetings Association, Inc. on the web at http://www.Lawn-Greetings.org or to find your local Lawn Greetings Company visit The Flamingoed Lawn Greetings Directory at http://www.flamingoed.com/
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