Thursday, January 1, 2009
Not just for beginners.
As a member of the Lawn Greeting Association we were given access to a new e-book that has been developed for the lawn greeting industry by Jane from Phoenix Storks. First let me say that I wish this e-book had been available 2.5 years ago when Sheri and I started looking into the industry. It would have made our research so much easier. We researched for over a year before we finally made the decision to start our business. As it turned out we were able to purchase an existing business instead of starting from scratch.
With the e-book we would have been able to go into business much sooner than we actually did. There are a ton of resources in the book that any one interested in starting a lawn greeting business should have at their finger tips. In the year of research that we did we still missed some of things that Jane shares in the e-book. It is a fabulous e-book at a reasonable price.
It covers everything from the money making potential to how to market your new business. Jane talks about how to deal with competition (the lawn greeting industry has an interesting perspective on competition) and some tools and hardware you should have on hand during a set-up. She breaks down industry terms into easy to understand words. There are over 50 links to industry resources in the link section alone. That is not counting the links that are throughout the rest of the e-book. After reading this e-book if you don't have the knowledge and tools to start a lawn greeting business then you were sleeping through it!!
We have owned our business for almost two years now and I still learned from Jane's e-book. There are some marketing strategies that she shares we will be implementing in 2009. Which is why I titled this post "Not just for beginners." Even if you have been in business for years you can still learn something from this e-book and you will have bunch of resources all in one place already organized for you.
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